Our team created a bright and memorable brand for Aroma Coffee – a coffee brand inspired by the diversity of flavors and cultures. We developed a visual identity that highlights the uniqueness of each coffee variety, its origin, and distinctive characteristics. From packaging to the website and social media content, we aimed to convey a love for coffee and respect for the traditions of each country it comes from. As a result, Aroma Coffee has become a brand that stands out on the shelves and captures the audience’s attention with its rich style.
For the packaging of Aroma Coffee, we created unique illustrations inspired by the landscapes of the countries where each coffee variety originates. Bright, rich colors and abstract shapes convey the atmosphere of exoticism and nature. These illustrations have become an integral part of the brand’s visual language, creating an immersive experience in the world of coffee. Patterns and textures complement the design, enhancing the sense of depth and the richness of flavors. Each element was hand-crafted to emphasize the individuality and high quality of the product.
We designed the website for Aroma Coffee to not only capture attention but also create a complete digital space for discovering the brand. The site reflects the visual style of the packaging, using vibrant illustrations and contrasting elements, as well as an intuitive structure for easy navigation. We created sections for each coffee variety, where users can learn more about its origin and flavor characteristics. The goal of the website is to provide visitors with all the information they need about the products and simplify the selection and purchasing process.
For Aroma Coffee, we also created a series of banners for social media that grab attention and highlight the brand’s uniqueness. Each banner features vibrant visual elements that reflect the packaging style and key product traits. We designed creatives for promotional campaigns, promo posts, and informational content to maintain active engagement with the audience and share the stories of each coffee variety. Thanks to visual consistency, Aroma Coffee banners are easily recognizable and effectively attract attention to the product.