Clutch

Our team developed a complete visual identity for the new beauty brand Clutch. We focused on creating an identity that reflects the brand’s bold, vibrant, and fresh character. The goal was to emphasize Clutch’s individuality and energy, highlighting that cosmetics are not just about self-care, but also a form of self-expression. We created the name, logo, color palette, and a visual language that makes Clutch recognizable and appealing to a young, active audience.

Packaging for Lip Gloss

We designed the packaging for Clutch lip glosses, focusing on a unique and memorable visual style. Bright colors and graphic elements with a fruity theme evoke associations with juicy scents and a springtime mood. The packaging combines stylish fonts and lively graphics, making it not only functional but also appealing to customers. Every element of the packaging was carefully crafted to evoke feelings of joy and inspire customers to make the product a part of their collection.

Hand Cream

For the hand cream line, we created a design that focuses on evoking warm and positive emotions. Bright, cute characters — a bunny, a cat, and a piggy — add personality and friendliness to the packaging. This design was made with the target audience in mind: young people and teenagers who value originality and fun. The cream tubes are easily recognizable, and their design highlights the playful nature of the Clutch brand, turning ordinary skincare into a delightful and uplifting experience.

Website

We developed a website for the Clutch brand, creating a user-friendly interface and design that aligns with the brand’s visual style. The site features vibrant accents that echo the packaging and overall brand identity, making it cohesive and easily recognizable. Special attention was given to promotional banners and product cards, ensuring users could quickly navigate and find their favorite products. Our design creates a friendly atmosphere and allows for easy checkout, making the purchasing process as convenient and enjoyable as possible.